I AM THE STORE
John Leung

“i AM the store” is an apparel series which turns everyone into a “walking store”. The concept apparels (bags, backpacks, tees) aim to provide a new kind of platform for users to easily resell their possessions to someone else for reuse. This is because “Re-use” requires much less energy than “Recycle”, thus, a much greener practice.

• It provides retailing opportunity to anyone, especially the unemployed and socially disadvantaged. (not just those who can afford to rent a store)
• One’s trash can be someone else’s treasure.
• Provide a new platform for social interaction.
• Since one can make money by carrying this bag, it also encourages BYO-bags and reduces the use of plastic bags.
• Shopping experience is no longer fixed! It is like an adventure! It can be with anyone on the bus, in the park, on the plane – simply anyone around you with the apparel and something to sell!
  

Jury's Title: An opportunity to interact